Commercial

The North Face

Client: The North Face‍

Creative Director: Zack Altschuler‍

Directors: Jack FitzWilliam & Austin Nicklas

‍Director of Photography: Frankie Zarantonello

Producer: Zack Altschuler‍

‍1st AC: Tomas Morgan

PA: Daniel Minard‍

Gaffer: Ray Dellacroce

Grips: Billy Gunn

Dolly Grip: Nathan D. McConahy

Editor: Jack FitzWilliam

‍VFX/3D: Ben Gillespie‍

Robot Arm Operator:Marcin Biegunajtys

Colorist: Jonnie Sirotek

‍Trango Towers Footage provided by: @arcademotion

The North Face Team

@studio.sanders

@sclark1

@liinbean

@jesse.esch

@katydberg

@_kparker

@coloradorivers

@timbeckistan

@314oak

@Carol Wong

The North Face Athletes:

@chantel.astorga

@jimwmorrison

@christinalusti

@nickmcnutt

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Pre-Production
Direction
Creative
Cinematography
Post-Production
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